Next Door isn’t your typical coffee-house. In fact, it really isn’t. It’s an experiment by State Farm to dive into the third place space by providing free, no-pressure seminars and coaching about personal finance topics; budgeting, insurance, and getting started with a business. These seminars take place in conference rooms and ‘IKEA-like’ portable ‘coaching cubes’ that can be moved around the space. There are seminars and classes put on by locals covering topics like health and wellness, yoga, poetry, blogging, and social media. This is not your everyday space. State Farm owns the space and anyone is welcome to come in and plop down on one of the sofa’s or community tables. There’s a coffee shop that rents space inside to provide coffee, tea, pastries, and crêpes.
